Choosing the perfect company name is by no means easy, it is catchy and conveys what your company is all about, but it is important to choose it correctly. You can’t have a company without its name, and if the name just doesn’t work, the company will fail. Customers associate your company’s name with the value it offers them, so it can’t have the same effect on them as it does on you.
Before you start looking for the perfect business name, you should have a good idea of what kind of business structure you will have. This is important because the rules for registering a name vary according to the structure of your company. If you are a sole trader and do not have partnerships, you can register your company name with ASIC without having to name it after your partners. However, if you are a company, it should be registered as if it were your own company, not a partnership.
One of the obvious things to do when naming your company is to check if the name is already in use and, if so, what it means.
Although technically registered as a trademark, business names can be used by several companies in Australia, so how do you find out if your company name is already assigned? You can check the availability of company names on ASIC’s website, but given the brand value that a company’s name carries, it should be unique and easy to distinguish from others.
If you are thinking of registering your company name as a trademark, you can take a look at IP Australia to see if your trademark has already been registered. Company names are registered as trademarks and can be transferred or updated free of charge, as well as registration and renewal
As mentioned earlier, the main purpose of your name should be to communicate the service you offer and to be remembered and unique as easily as possible. Do not choose names that are too vague or too significant, nor do you set yourself apart from other providers. There are general terms like Melbourne Painting Service, but they are boring and hard to remember, as well as a bit of a waste of time.
Do not be tempted to stuff keywords into your company name, otherwise you will probably forget something. If you use simple keywords like “General Motors,” it won’t work for General Motors, don’t get bored. I think the name PhotoBucket is descriptive enough, but not too descriptive and not so vague that you forget it.
One of the best ways to create a memorable business name is to use common words related to the service you offer. The name Attensa, for example, is perfect for content aggregation tool, but choosing a slightly modified version with related keywords works just as well, provided your choice expresses what your business is about. A name like this is a sign that your attention has something to do with your service or services.
Do not choose names that are too long or complicated and remember that your company name must be attractive to your customers. Other examples include the name of your website, your logo, or even your product or service name, such as the one below.
It should sound pleasant and familiar, evoke positive emotions and evoke positive emotion, but it must also be easy to say and remember. Zippil, it’s not hard to pronounce, and it’s not really obscure; it’s just a simple, simple name with a few words in it.
It’s okay to be a bit clever, but don’t do it ; it is a good sign when you explain the name of your company.
Avoid choosing a name that is too similar to other companies in your industry, which can mean appearing unoriginal, which is not good for your brand image. It can also mean potential customers confuse your business with the competition, making it hard to survive the repetition.
This can lead to problems if you want to sell or even expand your business in the future. If you are not an established brand, avoid using your own name, which means little to potential customers and says nothing about the business. However, the integration of the owner name into the brand name can work well in this case.
One example is Automattic, named after founder Matt, and PageRank, named after founder Matt Page. That is, Pagerank is not a business name, but an algorithm, so choose a name that can expand your business.
If your service is located in a particular area, you cannot extend it to other cities, so choose a broader name that can cover future growth. For example, if you only sell books, can you sell stationery and accessories in other parts of the city? If you have restricted your naming options, you must ensure that you have the name you want to use.
If you are planning an online presence, which you should absolutely do, make sure that your desired domain is available by performing a domain name check. Check if the name is already registered as a trademark or has been acquired by another company. Domain names can affect not only your online visibility, but also your marketing efforts.
If you are parked on a domain, you should consider buying it, but it will probably cost you. Even if the exact domain is not available, you can still be given a good business name, and if there is a parked domain, you should not give up.
Suppose your company name is Sleepytime and you sell pyjamas, but sleeptime.com is already occupied. You need to add a modifier to your name, as it is already occupied by a company with a similar name (or even another name) with the same name.
Be creative with the domain you choose, and then you can search for a domain with a similar name, such as Sleepytime.com, or even a company with the same name.
Nowadays, companies use different top-level domains to make their URLs more memorable. So the blogging platform Postachio chose its domain name “postach.com” for its domains and so on.
When you’re on the road to starting a business, choosing a name can be quite a challenge, so it’s always a good idea to get opinions and ideas from friends, family and even potential customers. Remember to pick a few different viewpoints and pick from them, because of course cctld is part of your company name.
A company name is only the first step in building your brand, and if you give your company a good first impression, you are more likely to meet your customers “expectations and lead them to success.